Logos

When we finished learning a little about typography we had to create our own logos on Photoshop using text.

I learnt from the videos on typography that the font choice is really the key aspect to a logo. For instance you wouldn't use the horror chills font to advertise a party place for young children. Nor would you use the comic sans font to advertise a classy restaurant.

I chose to use my name as my Logo. Therefore I thought about what my name should advertise. I decided that I wanted it to look Classy and distinguished I went with a calligraphy type font.

I also wanted this logo to be bold and catchy so I made sure to take up the entire space on the page. I found that by having little room left on the page the logo was very attention grabbing.

For some artistic effect I decided to put the first letter of each part of my name in bold and in a bigger size.





The second logo I decided to create would use only my initials. Since there were alot less letters I decided to play around with each one. Although I chose the same font and font size for each letter I added a different affect to each one. For example I put a "rise" on the J, an "arch" on the R and "shell upper" on the Z. These made the letters fit better together and also made it more then just three letters on a page.



Once I had the letters placed together in a way that I thought looked good I made each letter a bigger font size so that it would be just as attention grabbing and full as my first logo.







For the last logo we were allowed to use image and color. I always prefer when things are simple and minimal. So I took into account what we learned about focal point and what the eye is drawn too first second and third.




I started off with a theme, which was peace then I searched on the internet for a background that would represent that. I thought a cloudy sky would be a beautiful backdrop for "peace."However when I was done writing the text part I found it looked too plain. I wanted to add a silhouette so I searched for one and came up with the perfect picture.





For the text I used a calligraphy font again because it was simple and elegant the way I think the word Peace should be represented. I placed each letter at slightly different heights and spaces so it looked like the word was floating amongst the clouds.

Remix Culture

After reading the article entitled "What Comes After remix" by Lev Manovich I would have to say that we can distinguish between different kinds of remix aesthetics. There is obviously a difference between remixing a song and remixing a political video. One is about sound and one is about the visual components as well as what is being said. Furthermore they have different messages.

A song can be remixed to make it more of a club hit or to show how one song can be interpreted by another artist. The message is more about the music and what is being done musicaally and the primary aesthetic is auditory.

When it comes to a political video the remix is more in terms of the message they want to get out to the public. They may be spoofing it to show how stupid they think one party might be or they may be trying to get laughs by editing together a string of things said by one or more people in power. The aesthetic here is visual.

The art of remixing became extremely popular due to up and coming technology but it has been around for a long time in forms such as collage and montage. Therefore there is a close relationship between remixes made electronically and remixes made through earlier forms. Both can involve cutting and pasting (images, sounds etc.) they are both forms of art and they both take from many sources and combine it into one piece of work in the end.

The similarities between these two forms of remixing (visual vs. audio) is of course the fact that they take certain components and mix them with other ones. They are both works of art and they each have a message.

The differences are of course that they use different mediums and that remixing songs is more common. Also the messages they have can be different. As one is more about the music and the message the DJ wants to convey musically whereas the visual remixing can have a political message or a more serious type of message.

Overall I think this was an interesting article that really brought to my attention how important remixing is to our culture and how relevant it is.