Logos

When we finished learning a little about typography we had to create our own logos on Photoshop using text.

I learnt from the videos on typography that the font choice is really the key aspect to a logo. For instance you wouldn't use the horror chills font to advertise a party place for young children. Nor would you use the comic sans font to advertise a classy restaurant.

I chose to use my name as my Logo. Therefore I thought about what my name should advertise. I decided that I wanted it to look Classy and distinguished I went with a calligraphy type font.

I also wanted this logo to be bold and catchy so I made sure to take up the entire space on the page. I found that by having little room left on the page the logo was very attention grabbing.

For some artistic effect I decided to put the first letter of each part of my name in bold and in a bigger size.





The second logo I decided to create would use only my initials. Since there were alot less letters I decided to play around with each one. Although I chose the same font and font size for each letter I added a different affect to each one. For example I put a "rise" on the J, an "arch" on the R and "shell upper" on the Z. These made the letters fit better together and also made it more then just three letters on a page.



Once I had the letters placed together in a way that I thought looked good I made each letter a bigger font size so that it would be just as attention grabbing and full as my first logo.







For the last logo we were allowed to use image and color. I always prefer when things are simple and minimal. So I took into account what we learned about focal point and what the eye is drawn too first second and third.




I started off with a theme, which was peace then I searched on the internet for a background that would represent that. I thought a cloudy sky would be a beautiful backdrop for "peace."However when I was done writing the text part I found it looked too plain. I wanted to add a silhouette so I searched for one and came up with the perfect picture.





For the text I used a calligraphy font again because it was simple and elegant the way I think the word Peace should be represented. I placed each letter at slightly different heights and spaces so it looked like the word was floating amongst the clouds.